Student Event: Planning, Packaging and Promoting Yourself as a Product

Planning, Packaging and Promoting Yourself as a Product, presented by Jeff Fisher

You create complete brand identities to help your clients sell their products and services. But how well are you selling yourself? According to author and designer Jeff Fisher, the key to getting that perfect job or attracting new clients and more work is planning, packaging and promoting yourself as a product.

He helps you determine what "product" should be in your package, then offers tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining your product to potential customers, and getting those customers to buy your product again and again.

This will be a student event, however anyone is welcome to join us!

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Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 130 books about logos, the design business, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, UCDA Designer Magazine Editorial Advisory Board, and HOW Design Conference Advisory Council. Fisher also writes for CreativeLatitude.com, HOW Magazine and other resources; judges design industry competitions; and speaks about the design profession to high school classes, college students, and at design industry events. His first book, The Savvy Designer's Guide to Success, was released in 2004. Fisher lives in Portland with his partner of 20 years, Ed Cunningham.